Book Trailers and Why Every Book Should Have One
Book Trailers have been around since 2002, but the concept didn't really take off until 2005 with the birth of sites like Myspace and Youtube. While many readers are reluctant to embrace them, preferring to rely on word of mouth, I love them. I started Trailer Tuesday as a way to showcase the Authors who could think outside the box and embrace a new style of media marketing. Trailers like their movie counterparts can vary. In the early years a Book trailer was nothing more than the Author sitting down and reading an excerpt from the book. While it was nice to see the Author, the "trailer" left very little to be desired. As the years went on they evolved into flashes of images usually related to the book followed with a narration of the synopsis. A step up certainly but still a little bland. Recently Book Trailers have evolved yet again into mini movies and these by far are my favorite. The Author or publishing house hires actors, finds a location and writes a mini scri